Ontario Association
of Optometrists
More than meets the eyes
Digital Eye Strain is an affliction that effects a growing number of Canadians. Ontario Optometrists wanted to help people to get off their screens.
Working Hard
In order to get people to think about their eye health, we created a campaign about office workers who lived inside an eye and their daily troubles would be caused by their humans insistence on technology.
Meet Rod, and Iris, and Rod 2, and Lens. They work really hard.