The designer does not begin with some preconceived idea. Rather the idea is the result of careful study and observation, and the design a product of that idea. - Paul Rand - Branding Bubl Random Acts of Dance AXE Project Wild Luma Energy Panarama Energy La Grande Alliance Eyecade Packaging Wisers Kellogg’s Goodies eBay - 25 Kicks Hellmann’s Vegan Mayo Kellogg’s x Breakfast Club of Canada Hot Sauce Becel Barcode Shirt