Becel Oats Launch
Becel with Oat Beverage is versatile, vegan, gluten-free, creamy, that bakes, spreads and cooks like a dream. It’s pretty much perfect. Too perfect.
Oatstanding
In order to showcase all of the glorious product benefits of Becel with Oat Beverage, we leveraged the one thing it had against it - the puns it inspired. We enlisted Kim’s Convenience star Andrew Phung to rhyme off as many oat-based puns as he could. But that’s not all, for every pun that viewers withstood we’d donate a meal to charity.
