Hey that’s pretty fresh.
Getting the attention of Canadian teens can be a bit of a fools game, unless you know the right people.
AXE Cool Ocean Launch
In order to launch AXE’s new scent, we brought together rising superstar rookie Raptor Scottie Barnes and NBA2K influencer Agent 00, in a high stakes game of digital basketball that is brought to life by the wizards at GiantAnt.
Skateboards & Fresh Roses
As one of the “Collision” scents that AXE has pioneered, Skateboards & Fresh Roses was a prime candidate for fashion forward Raptors star OG Anunoby.
